Like most online marketing, it's important to understand how to maximise search engine optimisation so YOU make the most of your time spent using the channel for marketing purposes. You can pin all day long, but if you're not optimising for keywords and using an effective keywords strategy, you might be wasting your time.


1) Develop a Keyword Strategy for Pinterest


Before you make your first pinboard, think about what your goals are for Pinterest and how you want to appear to the world. You’ve probably already researched keywords and hopefully have hundreds to choose from. Set out your keyword strategy on Pinterest to match what you're doing on your website and with other social media channels. Remember consistency is key in all that we do!


2) Optimize Your Username On Pinterest

You can choose a username that is a keyword. This will help because if your username is a keyword for your niche, whenever someone inputs that term into the search bar, your pinboards will come up in the search. You'll get more followers without even trying!
 

3) Create a Full Keyword Rich About Section

Pinterest gives you 160 characters in the about section to tell your story. Using keywords within the about section will help your customers to find you when they search those keywords.
 

Pin it button, find it, love it, pin it text.

 

4) Create Optimised Pin Descriptions

One of the best ways to improve SEO is to make use of the description area for your pins. Make them readable, but also include relevant keywords and URLs when appropriate.
 

5) Always Link Back to Your Website

You can link each pin that you create back to your site and back to specific pages of your site. Always take advantage of this and make pins link back to specific landing pages on your website that are relevant to the pin.
 

6) Make Your Website the Home for All Images

Everything starts and ends with your website. When you want to create pins and pinboards, first create a blog post with the image, infographic and post, then pin to the board from your website so that visitors always link back to your site.
 

7) Create Themes for Pinboards

Don't just randomly post pins. Instead, create themed pinboards where the theme fits with your niche and is a keyword for your niche. This gives you more areas to include keywords and more in-depth information about your niche for your followers, think of pinboards as categories.
 

8) Use Appropriate Hashtags

Like most social media today, Pinterest also supports hashtags. Use them well and they will pay off. Really give thought to what the hashtags should be and how they relate to your niche before including them.
 

9) Re-Pin Items That Carry Your Keywords

Look up your keywords, maybe one or two a day, and re-pin other people's pinboards and pins that carry your keywords. In addition, follow them and their followers - just a few each day to help build your own following and interaction.


Use these tips to make your Pinterest SEO friendly and make the most of Pinterest as a marketing channel for your business.