The irony of this blog is not lost on me as I am yet to find my blog flow, not my writing flow but my consistency in blogging flow, which is why over the festive period I have been giving my blog and blogging plenty of thought; reading and learning; and in 2015 have committed to regular blogging.

You have heard the phrase ‘content is king’ many times I am sure in relation to search engine optimisation (SEO) and never has this been truer.  Facebook for instance is making us work harder and harder to get our message heard and content is key! 

So why blog?

The best thing about a blog, in my opinion, is the multiple use the content provides you which can then be shared on: Facebook, Twitter, LinkedIn, Google+, on your website and in your newsletters … the list is endless!  What’s not to like?

Getting heard above the noise!

Over the last few weeks I have been ‘listening’ and 'learning' from the experts who share their knowledge across social media platforms.  I have visited websites and signed up to mailing lists (see blogging works) and created my own top tips for successful blogging & getting heard!

 

1. Content is king – can’t reiterate this enough!  Your blog must share valuable, informative and interesting content.  Think about your client / customer and what problems they might be experiencing, what are they struggling with and what do they need your help in solving!

2. Keep it simple – short, punchy and concise.  No acronyms or long words, plain English is the way to go!.

3. Use headings – this is because, and I do this, reading on screen is not as easy as reading print and people have a habit of skim reading; seeing only the headlines; so make sure you are getting your message across here!

4. Images are essential – ‘a picture is worth a thousand words’ and if you don’t believe me go take a look at the front page of a newspaper … did you see the headline or the image first?

5. White space is really important – quite simply it makes the blog easier to view online, as does the font used.  Another great tip is to only use bold for headings as your reader will be drawn to this and you don’t want them to miss the main points, which we hope will entice them to read the article in full!

6. Be consistent – think about how often you can blog great content and stick to it, be that once a week, fortnightly or once a month!

7. Finish with a call to action – blogging is simply another social media format and as with all social media you want to engage and connect, so don’t forget the call to action to continue building that relationship with the reader.

 

Don’t be afraid of sharing your knowledge as blogging really is a great opportunity to show yourself as an expert, someone they might or should work with! 

Finally, show a little personality; I always like to feel I have learnt about the writer which helps me to feel connected to the person and therefore the business behind the blog!

If you would like hear more kernels of wisdom from me please do sign up to my newsletter – it’s a blog you must have expected a call to action!  I promise never to bombard you and only share GREAT content!