If you’re like me, ideas are springing into your head and swirling daily. You are inspired by everything and everyone around you. Often thinking ‘that would be great, I should do that, I want to do that, this would be amazing.’ From new services, offering and products to meet your customer or client need to marketing and promotion.

You should never stop this flow of ideas or creativity, it is how you will grow and develop you and your business. The key is to not allow the ideas to prevent you from doing.

What is an idea?

A thought or suggestion as to a possible course of action, an aim or purpose.

The trick is to ensure the idea or course of action will take you closer to your success goals. This is important because ideas can lead to research, planning, talking ... and more thinking and NO action at all.

Ideas can take you off track, eating into your valuable time that might be better spent elsewhere in the business. Unless you are going to take the action you are simply filling your headspace with decisions that require answers, challenges that need solving - all of which takes up even more of your valuable time.

Will it make the boat go faster?

This is a book I’ve added to my reading list and written by Ben Hunt-Davis who took the GB Men’s Rowing Eight from winning no races to achieving a Gold at the Sydney Olympics in 2000. The concept is simple, in everything you do or think you want / should do you ask the question ‘will it make the boat go faster?’ In business the question might be ‘will it increase my turnover’, or ‘will it grow the business by XX’ or quite simply ‘will it bring my success goals closer’.

In business it’s easy to become overwhelmed with all you believe should be done, by the ideas that are coming thick and fast and the daily distractions. Add to this, the challenges you might face, the issues you are struggling with and not having enough time in the day.

I challenge you to start asking ‘will it make the boat go faster’ regularly and before any ‘idea’ takes you down a path that doesn’t bring your business goals closer. This question applies not only to ideas but everything you do!

Capture your ideas

Absolutely keep having ideas, I have started to capture mine in the back of my journal. No matter how small, big or completely crazy I am writing them down. This nurtures my creative side as opposed to stemming it, ensures I don’t get distracted by them and ensures I never forget what might be a golden nugget that WILL make the boat go faster

I write and talk about focus often and without any doubt being able to concentrate on one priority (action, step or project) at a time has increased my productivity. Creating targets further helps me to get laser focused and makes the boat go faster. I want this for you and have created the Get Focused and Make It Happen FREE mini course to get you started. You can sign up here.