A topic that comes up often with my clients is pricing. The fear of getting it wrong, charging too much or not enough. The issue here is not the price but the importance you put upon it.

Know your worth and embrace it, believe in yourself

Pricing becomes easier when you know your own worth and embrace it. When you truly appreciate and understand the value you provide and believe in yourself. How you feel can be linked to the imposter syndrome, not feeling good enough, ready or able.

I'm not going to tell you to ‘fake it until you make it’ although the theory behind this (for me anyway) is putting on a confident face until that confidence shines through.

Instead, embrace your value and worth and believe in yourself and what you do.

The definition of value

... the regard that something is held to deserve; the importance, worth, or usefulness of something.

This value initially has to come from you believing in yourself, far easier when you are passionate about what you do. It’s about recognising the value you offer to your clients and customers. Equally applying in your personal life.

In business, your value and worth can be negatively impacted by comparing yourself to the competition. I urge you to remember that you are unique and forging your own path - therefore the comparison is unhelpful.

The definition of worth

... sufficiently good, important, or interesting to be treated or regarded in the way specified.

I am here to tell you that you are good enough, in fact, more than good enough. By taking the brave step to start a business and enter the world as an entrepreneur shows you have what it takes. You have already accepted you have something of value to offer.

It’s time to embrace who and what you are. Ignore the voice of doubt and continue the steps forward to develop, grow and build the business success you deserve. Pricing your offering becomes easier with belief in yourself and what you do. Never undervalue yourself or undercharge for your services. Embrace your own worth and value yourself.

Be true to you

Back to pricing for a moment. One of the most challenging areas of your business because quite simply it is hard. Let me share a secret with you the trick is to keep it simple and to discount with strategic thought to ensure fairness to all your customers.

If it feels right for you, use early bird pricing, offer payment plans and discounts, but never discount below what is fair to you or devalues your offering. Be true to you and your clients and customers.

You might find this article Your 'Happy Price' vs. Your 'Sad Price': How To Charge An Amount That Motivates a helpful read. Sent to me by Tina Forsyth this time last year and one I bookmarked and refer back to often.

Believe in yourself

The following quote by Norman Vincent Peale sums it up perfectly ...

Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.