It seems like a rather simple and perhaps even stupid question BUT I am preparing a presentation on ‘marketing’. I want to do something different so my thinking cap has been well and truly on for an inspiring presentation on that huge topic that is marketing.

LinkedIn is the place to find and be found and the most powerful business networking website with over 25 million profiles viewed daily! Are you maximising on the potential LinkedIn offers? Not just another platform and certainly not just for recruiters, it offers huge potential for B2B services and should not be overlooked.

Ever wondered why your products don’t sell or you can’t fill your programmes? It's not easy marketing your own business and writing copy, particularly copy that resonates with your audience, client or customer. Believe me, we have all been there and it can be paralysing.

Oh yes, we have all been there ... staring at the screen for inspiration, hoping that a thought might pop into our head. We sit and wait for our fingers to start flying across the keyboard but nothing.

There are times when action is critical, there is no time to plan and you must react. However, we can sometimes act without proper thought or planning. This might be because we had a good idea, we have seen elsewhere a marketing tactic we want to replicate or are told by others we should be doing it.

Social media is a must for any business and its value to your overall marketing strategy should not be overlooked. It gives you a platform to open two way conversation with your customer, opportunity to showcase your business and show yourself as the expert in your field; and access to a worldwide audience. 

A solopreneur is someone who works for him or herself. In Britain, the number of self-employed rose from 3.8 million in 2008 to 4.6 million in 2015 (Office for National Statistics). An ever-growing number of people ditching the 9-5 and going it alone for all the fantastic benefits of working for yourself.

A new year, a new you! January seems to the time that we make resolutions that we never keep. We promise ourselves we shall be better at ‘stuff’, get fit, become a millionaire or just drink less coffee (that’s me this year so just going to grab a glass of water).

photo of snowman and text reading 'how to beat December business stress'

I have been reading that Christmas can be more stressful than a divorce! Add to this the additional pressures, worries and concerns you have as a business owner and I’m surprised we don’t all implode!

My personal inbox is full of email communication following sign up or purchase and I love them! You really should never be scared of growing your email list and communicating with your customer because they want to hear from you!

In business we can get stuck, we are held back by our success, our admin, our marketing – not having enough hours and days in the week. Our list which prevents us moving forward can be long and manifest into fear of developing our business. Add to this the doubters, the negativity of others and our own internal fear of being better, bigger, more successful and the quicksand tightens and drags us down.

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