I was suffering from bloggers block last week so I took to the internet for inspiration, and consequently got distracted by SEM, Search Engine Marketing.  There is an acronym for everything these days, but to put it simply - this is your pay per click campaign or strategy, AdWords!

Quite simply a virtual networking hour, a place to connect, promote and engage.  The key words being connect and engage, just like face to face networking you are building relationships – not hard selling.  There are many hours for you to choose from and the first step to success is finding the right one for you.

juggling

In January I presented ‘Priorities and Balancing’ to kick off the Women on Wednesday networking lunch programme.  I am constantly faced with the battling priorities of running my business, client work and balancing family life.  Add to this the school run, managing the home and everything else in between and at times it can feel like I am chasing my tail.

Show Facebook some love

I have blogged about Facebook before but I thought it time to write again. Love it or hate it social media is a valuable part of any marketing strategy. There are 1.55 billion monthly active Facebook users and more people own a mobile phone than a toothbrush! Another interesting fact is that a total of 40% of the population have internet compared to only 1% in 1995!

January is the perfect time to review your business and plan for the year ahead.  So this week I grabbed a coffee and thought about all that I wanted to achieve in 2016 and what I needed to do!  It is easy to get distracted throughout the year, and this is the time to make sure I am on course, clear in my business direction and that all the tools I am using are working hard!

I love the start of a new week, a new to do list, a fresh page in my business, so imagine how excited I get as a year draws to a close and a new one is just around the corner.  Yes, VERY excited.  December is the perfect time to review the past year, your successes, being honest about what has worked and what has not and planning for the next 12-months.  

Stop and breathe

Stop and Breathe Simples, right, or maybe not?
After ten years running a therapy business and over twenty years working in the health profession it still amazes me how many people don’t breathe properly or actually hold their breath for good chunks of time. This is particularly astounding given that breathing is so fundamental and essential to our existence.

Are you listening or just shouting?

There is much talk of content being king and while this is very true I would go one step further and say relevant content is KING!  Your website, blog or social media posts can be amazing copy BUT, if NOT resonating with your ideal client then your marketing will still not be successful!

Stones

Can we really achieve the perfect work life balance or are we looking at it all wrong?  I think I have found a solution that will give me the balance I am seeking at this time in my business, and perhaps that's the key?

alarm clock

Are you peddling and getting no where in your day to day business?  At the end of the day do you wonder where the hours have gone and stare at your 'to do' list that just got longer!  Are you working more hours than you should or want to work?  It's time to work smarter!

help hand

Think about the tradesmen that you call when something goes wrong in your home, the gasman the electrician, the builder.  All qualified people doing jobs that we just don’t know how to do.  In your business you might need the help of a solicitor, HR specialist or tax expert and these professional services we seem comfortable with seeking the support of … for very obvious reasons.

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