woman hiding in her seatshirt

I know from experience how easy it can be to hide behind social media, email and a website. All fabulous places to be BUT this can lead to frustration when services are not taken up, programmes not filled or products not sold. It’s where we feel safe, behind perfectly crafted messages.

Once you secure a client, whether it's a short-term project or a long-term one, it's important to keep in touch with them. Your past and present clients are most likely your biggest advocates and it doesn't take much to keep in touch. A short note, a birthday card, or a congratulatory tweet, will go far in keeping you in the forefront of their mind for future projects.

No matter what your experience, how or why you started your business or where you are in the journey. There is always knowledge or advice you wish you had received sooner. Below are thirteen (unlucky for some but not for you) pieces of advice I would share with a start-up today.

Starting a business and leaving behind the nine to five is an amazing feeling. The emotions range from fear to excitement, true belief to doubt and back again. Being your own boss means you choose the hours you work and who you work with. You are in total control of your business development and growth.

Social media is a two way street, a communication channel between you and customer or client. It’s a place to connect with influencers, industry experts and other businesses that compliment your own. But how do you make it work?

The key to using any social media is consistency and this particularly applies to Facebook. To make algorithms work you must share content of interest to your audience. The sharing of the right content is essential for those all important likes, comments and shares.

When was the last time you searched your company name or even your own in Google? Go on, give it a try. If you have a Twitter account it will most likely appear at or near the top. Therefore, this might be the first place a prospective client visits to find out about you and your business - and you need to create a great first impression.

Instagram is much more than pretty pictures but like any platform takes time, dedication and consistency to gain traction. However, the clue is in the title and with the fab app it’s an easy 'on the go' social media platform.

How many times I have heard the words ‘I don’t have time for social media’ or worse still ‘I lose hours on Facebook’? Many, many times and this is because social media really is the devil, the worst time drain ever and the greatest procrastination tool of all time!

more tortoise less hare

Last Friday I got to spend the whole day with Karen Skidmore for her Playing Your Bigger Game event. I wanted to share with you some of my biggest ‘take-aways’, insights and light bulb moments!

Ever had one of those days when you just don’t achieve anything? The phone rings, a client needs you or for one reason or another nothing is completed! Of course, there are days when you need to jump onto something urgent BUT your to do list could be the one thing holding you back.

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