stop the world I want to get off

I don’t literally need to get off but it would be good to stop time, catch up and then reset the clock. It’s that time of year when we all feel a little like that I guess. Projects to finish, cards to write, last minute meetings to attend, presents to buy and client work to complete.

set goals

It doesn’t matter what you call it because without a plan you are like a rudderless boat in rough seas - bobbing around and getting nowhere fast. Without a clear purpose, you will not be heading in the right direction and not taking the action required to reach your destination.

Why you must show up to make social media work

Whether you like or hate social media it's a valuable marketing tool and to make it work you must commit to the channels you have decided to use and then 'show up'. Simple really.

the importance of being grateful

Over the past twelve months while working on my personal development I've read much about gratitude. I understood it and got it but until recently didn’t truly understand its power.

festive-themed-marketing

Whether we like it or not the cards are in the shops, tinsel is appearing and the supermarkets are busy trying to outdo one another with their television adverts. The good news is, there is no reason why you can’t jump on the bandwagon and bring a little sparkle to your marketing.

This phrase is true of most things in business and I have blogged many times about the importance of a plan. The word strategy seems scary but a plan manageable so why do so many business owners leave their marketing to chance?

how does your morning routine impact your day?

Plonking yourself down at the desk, putting your head down and getting on with the day ahead might NOT be the best way to kick start your morning. Why? There is no plan, you have not taken the time to prioritise the important and I guarantee you'll get distracted.

I was recently asked if I made speaking part of my marketing strategy and the answer was a resounding YES. Fortunately, I am very comfortable in front of an audience and microphone but appreciate this is not the case for everyone.

 

Gone are the days of placing an advert and customers queuing at the door. Marketing is a process that should weave throughout your business from initial contact to after sales. It is how we communicate with our potential customer and treat them from the first contact.

Since launching the business back in May 2013 I have tested many different, apps, systems, productivity tools and the like. Along the way, some have been discarded including Trello, Asana and an excel spreadsheet to record the business finances. So, which has lasted and what can’t I live without in the business?

When working for yourself, it’s very easy to fall into the trap of working all hours, not taking a holiday and not coming up for air. It is a dangerous position and can easily result in burn out or worse still falling out of love with your business.

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